I am passionate about design and innovation, holding a five-year university degree in Graphic Design and Advertising, a Master's in User Experience and Digital Communication, and the Digital Transformation Program. With 4 years of professional experience, I have primarily worked in English (C1 level) on international projects. I am a native Spanish speaker and fluent in Italian.
I have developed solid experience in communication agencies, working closely with marketing teams to create innovative digital products in sectors such as SaaS, automotive, retail, IT, and more. My expertise ranges from user persona analysis (UX) to wireframe creation and interface design (UI). My work includes developing visual communication strategies and advertising campaigns, analyzing the customer journey, and transforming leads into sales while ensuring brand consistency and a significant impact on the target audience.
With over 10 years of consolidated experience in design tools, I have also complemented my training with courses in Design Systems, Marketing Fundamentals, UI patterns, and Design Thinking.
I have worked with Daniela on several projects. She has the right mindset backed up by pure talent to create well polished digital products. She is strongly motivated, driven by curiosity and full of love for UX, which makes her the ideal designer for ambitious projects. I like her open mind and admire her amazing ability to make the most complex projects look simple – a gift that came in handy on multiple occasions with clients. Daniela has a bright future ahead of her, and if you have the opportunity to be a part of it, don't hesitate.
Daniela is a very talented professional designer with an amazing ability for problem-solving. She has an amazing ability to quickly synthesize complex information and articulate them into a clear visual product. Also, she is a big picture thinker with the ability to manage complex projects and deliver them on time. A completer-finisher.
I met Daniela at Xplore Digital. A designer with her head in the air and her feet on the ground. Full of ideas to turn any text document into a work of art, or business prospectus. Fast, efficient and incredibly talented. In addition to being a pleasant, dedicated and motivated person. This girl has everything to be an excellent professional in the world of design. If you have the opportunity to contact her, don't hesitate. She is very good