My name is Daniela Vega

I am a UX/UI and Graphic Designer based in Barcelona

I am passionate about design and innovation, holding a five-year university degree in Graphic Design and Advertising, a Master's in User Experience and Digital Communication, and the Digital Transformation Program. With 4 years of professional experience, I have primarily worked in English (C1 level) on international projects. I am a native Spanish speaker and fluent in Italian.

I have developed solid experience in communication agencies, working closely with marketing teams to create innovative digital products in sectors such as SaaS, automotive, retail, IT, and more. My expertise ranges from user persona analysis (UX) to wireframe creation and interface design (UI). My work includes developing visual communication strategies and advertising campaigns, analyzing the customer journey, and transforming leads into sales while ensuring brand consistency and a significant impact on the target audience.

With over 10 years of consolidated experience in design tools, I have also complemented my training with courses in Design Systems, Marketing Fundamentals, UI patterns, and Design Thinking.

download cv
Secjur Website Design
German user-friendly platform for companies' cybersecurity.
Flora & Fiorella Website
E-commerce jewelry website based in England.
Time out Mobile Design
Personal project of a fictional app,
based on Time Out Barcelona.
Eco Drive
Automotive Landing Page and Onboarding
Landing Pages Collection
A collection of lading pages accompanied by the impact they had on the strategy
Pae-ya!
Branding project

My experience

Freelancer
Present
Simplr (Barcelona): SaaS platform for equipment rental for online businesses. I worked alongside the design and development team using the AGILE methodology to create a dashboard for managing company equipment.
Freelancer
Present
Drive Me Group (Barcelona): car rental and luxury car rental platform. I worked on brand creation, Brandbook, and page architecture, as well as user persona research, interviews with Customer Service, and Workflow.
UX/UI designer
Aug 2022 — Jan 2023
German communication agency.

We developed a website for the brand Secjur, a SaaS company specialized in cybersecurity regulations management. I worked closely with developers and marketing to deliver a Design System that would adapt to different devices.
Graphic Designer
and Web Designer
Oct 2021 — May 2022
French marketing agency

We created a website for English jewelry brand Flora and Fiorella, generating the entire visual spectrum from logo design to web components, social media, animations, and videos.

I worked handling one-to-one requests for Evernex, a French multinational specializing in data centers, refurbished hardware, and IT recycling. Creation of PDFs, animations, promotional videos, etc.

Testimonials

Dennis Kilian

Senior Art Director
Nk Neue Kommunikation GmbH

I have worked with Daniela on several projects. She has the right mindset backed up by pure talent to create well polished digital products. She is strongly motivated, driven by curiosity and full of love for UX, which makes her the ideal designer for ambitious projects. I like her open mind and admire her amazing ability to make the most complex projects look simple – a gift that came in handy on multiple occasions with clients. Daniela has a bright future ahead of her, and if you have the opportunity to be a part of it, don't hesitate.

Samuel Sánchez Fernández

Head of Marketing and Growth Southern Europe, UK, Middle East & Africa, Universal Robots

Daniela is a very talented professional designer with an amazing ability for problem-solving. She has an amazing ability to quickly synthesize complex information and articulate them into a clear visual product. Also, she is a big picture thinker with the ability to manage complex projects and deliver them on time. A completer-finisher.

Diana Vilè

Digital Marketing Comunication Consultant I Google WTM Ambassador

I met Daniela at Xplore Digital. A designer with her head in the air and her feet on the ground. Full of ideas to turn any text document into a work of art, or business prospectus. Fast, efficient and incredibly talented. In addition to being a pleasant, dedicated and motivated person. This girl has everything to be an excellent professional in the world of design. If you have the opportunity to contact her, don't hesitate. She is very good